It looks like the company is maximizing dollar effect on growth...

It looks like the company is maximizing dollar effect on growth by making a “loss” hence no tax payments.
The capital is still there in terms of good will and cash flow and more importantly future cash flow growth.
Example Marketing dollars spent have a return which will bare fruit ahead of expense.

The volatility in SP has been a magnet for shorters and hence the subsequent fatigue in retail investors which has been contributing , relative to APT metrics, low share price.

The one main point to long term holders is that this company is growing fantastically and will be reflected in SP over 12 months as most of top 20 holders look at metrics and future potential.
Hence their firm share positions in company over the month of July. Some expanded like BoA and ML

We all like a quick buck, I am good for the set and forget mindset. I can see amazing services coming that will be awesome.

Remember, Larry aims to be a Billionaire !!!