Taken tonight at Coles Miranda NSW. Note the manufacturing date. It looks as though there will be an overhang of stock to clear. The grass fed cows milk formula on the other shelf had similar manufacturing dates.
I wonder if Bubs has put too much easy growth into the Chinese market. I think it would be wise to consider pivoting to India (large student market here - perhaps that would help distribution). Also the Middle East has a large middle class.
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