as you mentioned "the Beingmate investment", I don't think its fair to classify it as 'cash burn'. To me its an investment the company is betting on.
A lot of times a business need to evolve to changes and challenges(that requires capital investment), this is what i am seeing with Bubs. They are trying to create more revenue opportunities.
What you see in this investment determines how you feel about the money spent.
Defination of insanity in marketing: doing the same thing year after year and expecting a different results.
Ann: FY21 Q2 Activity Report and Appendix 4C Cashflow Statement, page-39
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