Despite the lack of general investor interest right now, there...

Despite the lack of general investor interest right now, there does seem to be a bit more interest from analysts now that they're nearing CF+. Perhaps they can help change perceptions with more exposure of the stock.

A shift/clarification of the market they're in could also change sentiment. It'll be interesting to see what they present as a result of the independent review they commissioned. I think they're in dire need of a brand refresh and overhaul of their proposition to market. It needs to be much simpler so even the average investor can understand what they do. Based on management's commentary, I think this is in the works.

I also think it's notable that they've invested quite heavily in R&D this past quarter. If they're able to open up new markets or drive increased sales through new products, that could also help change sentiment. It's good to see they're actually looking to the future, rather than just trying capitalise on their current product offerings.