Couldn't be more correct, marketing and user acquisition/retention at this stage couldn't be more critical. The small players in Aus that have tried to do this on a small budget simply do not gain any traction (Palmer Bet, Neds, Topbetta, Bet Star, Boombet). There is no better time to grow brand awareness in the USA than now.
Ann: FY21 Results Presentation, page-14
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