who knows, but I stopped into a petrol station for petrol.At the...

who knows, but I stopped into a petrol station for petrol.
At the counter they were selling 'pie face'. Now from memory (maybe 5 years ago) pie face pies sold for around $4.95 (around $1 premium to standard pies). Well they are now priced at $6.95-$7.95

How's that for inflation jump over 5 years.

PTL products are both 'cheap' and essential. $2.20 - $3.20 should be bearable in the consumers mind when most things are jumping.

Good news, employment is at full employment, and lower level wages are showing 5% wage increases.

It's the high priced consumer luxury level I would be more worried about.

Worst case it might take time for PTL to regain margins (ie takes multiple periods to increase prices to offset costs, each time the price increase doesn't fully offset costs, but in totality it gets their over time as at some point costs moderate, yet prices will still increase).

PTL is only small in my portfolio at 2%, so I am relaxed and comfortable.

At 2% plenty of room to dollar average if its worth while to do so.

In the mean time, unless things really blow up negatively wise, I sit back and collect my juice fully franked dividend, which more than covers for inflation on this position