Ann: FY22 Q1 Results - Investor Presentation, page-214

@trenna_s Im assuming your just referring to LVT and not the overall market?

With LVT management is doing exactly what was asked of them. back in 2018/19 investors where complaining of the runaway costs involved with the rapid growth. They have reduced the costs and thus the rapid growth as well. In saying that it does seem that covid was a big driver of the reduced costs and growth.

Will be very interesting to see how the reduced costs will be maintained now that economies seem to be opening up again and things returning to normal. Focusing on larger clients and improving CAC seems to be smart and mature way of growing. Their last marketing campaign using Simon Sinek looks on paper to be a very clever way of marketing and getting sales leads at very low costs. Hopefully they can continue with that.