Looking at face value. They've come out every single...

Looking at face value. They've come out every single quarter and showed discount to lifetime values etc etc.
Expecting people to invest based on a 'discount' with continued poor performances but insiders aren't throwing their hat in the ring. On a handful of occasions I've had to stop myself from buying more thinking the valuation is so cheap, but what have I got to go off aside from Karl's and co's word.

If they're serious about this I'd expect some of the board to be buying. If I see that then I'll buy more myself.