I'm not sure where this idea came from that LVT's former CMO is...

I'm not sure where this idea came from that LVT's former CMO is a founder of My Net Zero, but that's incorrect. If you read the LinkedIn profiles properly, you'll see he is just a B2B marketing advisor for My Net Zero.

He probably got recommended to My Net Zero by LiveTiles.




Having said that, I think LVT need to provide some details on what their investment in My Net Zero actually aims to achieve. As with their Canva partnership that seems to have gone nowhere so far.