My first investment in A2 was back in 2011, way before infant formula or an ASX listing.
After entering the UK market, A2 first used Danni Minogue for their UK ambassador. I recall a TV show interview where she mentioned A2 was "like designer cows" or words to that effect, shocking!. They then used an English rugby player called Danny Cipriani. He mentioned in an advert that he was struggling with his on field performance and found out it was due to milk ( A1) he then made the switch to A2 and his performance improved.
A2M Price at posting:
$5.73 Sentiment: Buy Disclosure: Held
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