A2 should explore this category. 1 child, 2 parents, 4 grand parents? if that's the case, the number of people aging ie 60+ is ~ 4 x the children born. let's say a person in their 60's has. 18 years life expectancy- that vs an infant that will stop consuming formula after 2-5 years, the elderly market is easily triple that of IF. they need some older influencers to promote this DB can thank me later. you read it first here.
according to WHO there are 254 million people over the age of 60 in China- a massive and growing addressable market
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