Ann: FY23 Results Presentation, page-91

I think the network is undergoing a store refresh, i know a few have recently been updated, Burwood westfield for example, but yes the roll out appears slow.


DK markets heavily on the socials, however i have seen a growing number of traditional advertising, Bus stops in Ashfield and electronic bill boards Bexley as an example.

I think DK do some good promos, such playstation 5 last year, doing a twisties promo which you can buy at woolies.

The DK website has an image of thier new store. They also pushing uber eats

www.doughnutking.com.au

I think key difference between DK and the boutique is price. Some of boutique charge $7 per doughnut (www.donutpapi.com.au) when you can get a cini for dollar (my opinion only hard to beat a hit cini)