This ann was pretty scant on details, my guess is - intentionally so. Market seems skeptical too.
"Sales growth" is only one metric a retailer uses. I've noticed JB is offering far more discounts than they were a year ago. What is the bet they're increasing total sales but lowering margins through aggressive discounting?
Would also be very surprised if all other costs of running the business remain constant.
Ann: FY23 Sales Update, page-19
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