It is a quantity. It is the value of subscribers as a percentage leaving per month. So you can multiply it by 12 to work out how many leave per year.
Xero also uses it to quantify other things. For example:
1. The lifetime of a subscriber is quantified by dividing 1 by the churn rate (1 divided by 12% is approx the 8.5yrs life of a subscriber shown in chart).
2. Churn is used to quantify the change in lifetime value of subscribers. In the last year the cost of churn to change in LTV was a negative impact of $1.74bn. And that is with churn at what looks like a low number of "1%".
The impact of churn on LTV almost wipes out the uplift of $1.99bn due to higher ARPU.
It is a quantity. It is the value of subscribers as a percentage...
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$133.51 |
Change
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Mkt cap ! $20.38B | |||
| Open | High | Low | Value | Volume |
| $134.33 | $135.51 | $133.43 | $33.17M | 247.6K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 1 | 1 | $133.51 |
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| Price($) | Vol. | No. |
|---|---|---|
| $133.55 | 5 | 1 |
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