the total subscriber balance went from 3.95 to 4.16mil that is after churn. A 11% churn rate is actually low as it implies subscribers stay on average 9 years. In smaller businesses land, how many cafe/restaurants opens for 9years?
the best part of a SAAS business is the cost of supplying each new customer is minimal, the profit of each new subscribers should largely flows to profit, a gain of 210 new customers a year would drive profit higher by much more than the 11% growth rate.
this means they expecting a higher cost ratio next year means they have either delayed costs from this year to next or planned on doing more r&d and to try to grow their customer base.
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the total subscriber balance went from 3.95 to 4.16mil that is...
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