SWF 4.17% 11.5¢ selfwealth limited

Quite disappointed in this announcement. I accept that they have...

ANNOUNCEMENT SPONSORED BY PLUS500
ANNOUNCEMENT SPONSORED BY PLUS500
CFD TRADING PLATFORM
CFD Service. Your Capital is at risk
CFD TRADING PLATFORM CFD Service. Your Capital is at risk
ANNOUNCEMENT SPONSORED BY PLUS500
CFD TRADING PLATFORM CFD Service. Your Capital is at risk
  1. 4,929 Posts.
    lightbulb Created with Sketch. 900
    Quite disappointed in this announcement. I accept that they have to invest in security and an comfortable that they're investing in the cloud platform for adjacent services but for the money they're spending there's nothing in there about what the customer can expect from it.

    Have they done a ROI analysis for their investment in "Customer Relationship Managers"? They're an online broker FFS. If you're going after advisors then spell out the strategy please but to me this just looks like more wasted money (like crypto but in a different area).

    If they're going after advisors then deliver some killer Advisor features and market them online. I thought all this non-ROI waste expenditure had ended but seem to have learned nothing.

    Lost the plot imho.
 
watchlist Created with Sketch. Add SWF (ASX) to my watchlist
(20min delay)
Last
11.5¢
Change
-0.005(4.17%)
Mkt cap ! $26.53M
Open High Low Value Volume
12.0¢ 12.0¢ 11.5¢ $41.22K 358K

Buyers (Bids)

No. Vol. Price($)
5 55087 11.5¢
 

Sellers (Offers)

Price($) Vol. No.
12.0¢ 97330 3
View Market Depth
Last trade - 14.21pm 06/11/2024 (20 minute delay) ?
SWF (ASX) Chart
arrow-down-2 Created with Sketch. arrow-down-2 Created with Sketch.