Netflix spend on content approx 14bln globally..out of that 40 to 50% go to international ( outside of US)
so 6bln or so available for international.
we know 35% spend on EU out of 14bln >> that is 5bln
leaving $1bln for other countries ( non english, as well as India, Australia )
conclusion > Netflix does not have unlimited money to be 100% relevant in 100% markets 100% of times..
!
it can channel 20 -50mln into smaller markets like Australia..
but SWM and NEC - still dominant players and will remain > market will turn!
Netflix spend on content approx 14bln globally..out of that 40...
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