It will be very tough for every AI captioning service without some kind of differentiated edge and 10x as hard to human captioning services. That's because AI captioning is a commodity; it's very easy to build a world class captioning service on top of Azure AI Speech / AWS Transribe / GCP Speech-To-Text and the like. AIM's differentiated offering is the hardware/software caption encoders and the cloud platform (iCap) which allows them to offer a complete vertically integrated captioning service.
Subly doesn't do any of that, so I don't see them as direct competition.
To understand this investment case, is to understand why AIM's customers choose them.
PS - Subly also doesn't do live captioning which is 90% of AIM's business currently. Makes them doubly irrelevant as a comp.
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