I am not a retailer so won't comment about the brands strategy.
You hit the nail on the head re 'authenticity'. MYR has an excellent reputation, far better than many other Australian companies.
Interesting that the CEO/Chairman intends (among other things) to focus on attracting more male shoppers. I am one, but with MYR and competitors, to my mind it's women who account for the majority of spending in department and clothing stores, whether it's MYR, David Jones, K Mart, Target, Harris Scarfe, Big W, Just Jeans and so on.
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