DSK 2.94% $1.16 dusk group limited

Ann: FY24 Trading Update, page-68

  1. 89 Posts.
    lightbulb Created with Sketch. 7
    Dusk Halloween was launched on the 14th of September 2023,

    This year it was launched around the 2nd of September? Off memory.

    It would be silly to chase sales, if they are after repeat customers, brand loyalty and increasing the life time value of each customer $.

    Like chasing sales or getting new customers is 3 x more difficult than it is to get an already existing customer, to make the same purchase.

    It’s a shitty business model to be constantly looking for new customers, much easier to get repeat customers that never leave and gradually build customer base, than find new ones all the time.
 
watchlist Created with Sketch. Add DSK (ASX) to my watchlist
arrow-down-2 Created with Sketch. arrow-down-2 Created with Sketch.