it's been a hobby horse for me - fresh milk we are OK, availability is strong. With IF, we are repeatedly OOS (out of stock) across the AU Retail base. In smaller store grades, not one A2M SKU is on range and in Chemist Warehouse, we have blank packs (cardboard boxes) on range. We are a consumer brand, and whilst we aren't a Coca-Cola where ubiquity of availability is the goal, being available and easy to purchase for parents when they need us, for the 100th time or 1st time is not an unreasonable objective.
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