Awesome news. This sounds like a great deal because all we have to do is shift the product... not brew it and place extra strain on the production side of the business. Production side can focus on our own gear and as a bonus, another big brand can help open doors for the sales team too for GDA beers.
And long term, working with multinationals like these guys and San Miguel gives those companies a chance to get to know our business and if they like it, why not buy it for a nice premium in a few years time...
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Awesome news. This sounds like a great deal because all we have...
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