AFT
18/03/2016 08:37
GENERAL
PRICE SENSITIVE
REL: 0837 HRS AFT Pharmaceuticals Limited
GENERAL: AFT: Maxigesic - 'Gold Cross' logo - Pharmacy Guild of Australia
AFT Pharmaceuticals has announced that specific 24 tablet packets of its
Maxigesic analgesic will soon carry the Pharmacy Guild of Australia's 'Gold
Cross' logo in Australian pharmacies.
Founder and Managing Director of AFT Pharmaceuticals, Dr Hartley Atkinson,
says he is delighted with the partnership with the Guild.
"For decades, Australians have associated the Gold Cross with trusted advice
and support from community pharmacies. For the Guild to extend the logo to
Maxigesic is fantastic because it's an instantly recognisable mark of
quality," said Dr Atkinson.
Trevor Clarkin, General Manager, Gold Cross Products & Services Pty Ltd, a
fully owned subsidiary of The Pharmacy Guild of Australia, outlined that the
company was pleased to have entered into an endorsement agreement for
Maxigesic with AFT Pharmaceuticals.
"The endorsement is testament to the quality and value the product has built
in Australian community retail pharmacy. We congratulate Hartley Atkinson and
his team and look forward to a long and rewarding partnership together," Mr
Clarkin added.
Dr Atkinson says that Australia is AFT's biggest market for Maxigesic and he
expects the partnership to deliver a significant boost in its sales.
Additional revenues from the deal will largely be reinvested in raising
Maxigesic brand awareness across Australia.
End CA:00279472 For:AFT Type:GENERAL Time:2016-03-18 08:37:31
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