Ann: GENERAL: AIA: AIA Auckland Airport announces

• Release Date: 19/04/13 12:33
• Summary: GENERAL: AIA: AIA Auckland Airport announces new $200k tourism HOT market
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AIA
19/04/2013 10:33
GENERAL

REL: 1033 HRS Auckland International Airport Limited

GENERAL: AIA: AIA Auckland Airport announces new $200k tourism HOT market

A new $200,000 "High Opportunity Target" markets tourism marketing
competition
Springboard to help foster innovation and development within the sector
Established to help innovative operators develop tourism initiatives, and
with a focus on emerging Asian High Opportunity Target (HOT) markets such as
China, Indonesia and India, Auckland Airport has created a $200,000 "HOT"
markets marketing competition and is calling for submissions.
Judged by Auckland Airport's Aeronautical Commercial Team, successful
applicants can receive up to $200,000 in marketing support and business
development assistance and the prize will be allocated to the businesses that
put forward the best Asian "HOT" market business / marketing strategy.
The judges will be looking for companies that have viable marketing
strategies, strong forward planning, can demonstrate innovation and an
understanding of the target market and that are either taking a multi-channel
approach or demonstrate in-depth thinking in one channel.
The fund follows on from the Best Asia Strategy that the company announced
last year, which saw $25,000 won by three New Zealand-based tourism
businesses targeting Asia.  After the success of last year Auckland Airport
has now decided to increase the prize pool to $200,000 with a focus on "HOT"
markets, as well as opening up the competition not only to New Zealand-based
tourism businesses targeting "HOT" markets, but also off-shore tourism
wholesalers selling New Zealand as a destination.
"This fund is part of our Ambition 2020 initiative to increase New Zealand's
share from high growth markets," says Glenn Wedlock, Auckland Airport's
General Manager Aeronautical Commercial.  "We are committed to working with
tourism operators to increase visitor arrivals to New Zealand, develop
product to meet demand and achieve greater value from visitors."
"New Zealand is renowned for its innovation and the tourism sector here is no
exception.  We want to support innovation within the industry to ensure we
continue to grow and develop in new emerging Asian "HOT" markets for the
benefit of our trade and tourism sector and ultimately the entire New Zealand
economy," says Mr Wedlock.
Ali Howie, owner/operator of Bularangi Motorbikes, was a successful applicant
in last year's competition and says the whole experience has been invaluable.
 "Bularangi Motorbikes offer Harley Davidson tours around New Zealand and
being a recipient of the Asia Tourism Fund has just opened so many doors for
our business.  Auckland Airport has worked really closely with us to raise
our profile awareness and they have managed to put us on the radar of people
that otherwise we never would have reached."
"The Asian market has been such a massive area of growth for our business and
having Auckland Airport include us in famils for their clients, such as China
Southern Airlines, has been invaluable in increasing product knowledge of our
niche business," finishes Ali.
The "HOT" markets marketing competition is just one of a host of initiatives
that Auckland Airport has implemented in the last year as part of its
Ambition 2020 strategy, such as a range of programmes in the digital
marketing space including large scale social media linked back to travel
agents, NZ tourism operators, airlines and the travel websites to help the
industry develop increased profile and penetration in market.
Written submissions in the Auckland Airport "HOT" markets marketing
competition must provide a 12 month marketing strategy of no more than 1,000
words. New Zealand based tourism businesses must provide an overview of
their marketing strategy to promote and sell their business in one or more of
the Asian HOT markets. Offshore wholesalers based in Asian "HOT" markets and
selling New Zealand travel must provide an overview of how they will promote
and sell New Zealand in their home market.
Visit www.ambition2020.co.nz for the entry form and further information
including the terms and conditions.

Ends

For further information, media only, please contact:

Glenn Wedlock
027 688 8063
End CA:00235366 For:AIA    Type:GENERAL    Time:2013-04-19 10:33:04