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- Release Date: 28/08/12 18:38
- Summary: GENERAL: ATM: Opening of ATM's Smeaton Grange processing facility
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ATM
28/08/2012 16:38
GENERAL
REL: 1638 HRS A2 Corporation Limited
GENERAL: ATM: Opening of ATM's Smeaton Grange processing facility
Media release
28 August 2012
Premier opens NSW processing facility for Australia's fastest growing dairy
brand
Barry O'Farrell, The Premier of New South Wales, today officially opened A2
Corporation's Sydney processing facility built to satisfy the rapidly
increasing demand for a2tm brand milk products in the State and throughout
Australia.
The facility at Smeaton Grange has been designed to efficiently process up to
60 million litres of fresh milk a year supplied by specialist a2tm certified
dairy herds in Australia. The location was selected given advantages in
infrastructure and access in western Sydney.
A2 Corporation Chief Executive Officer Geoffrey Babidge says a2tm brand milk
continues to be the fastest growing premium dairy milk brand in Australia.
"Consumer acceptance of a2tm brand milk as easy to digest and with other
potential benefits has been achieved against a background of competitive
price pressure for standard milk. Sales of a2tm brand fresh milk have
increased in excess of 45 per cent over the last 12 months and now represents
almost 6 per cent share by value of fresh milk sales in the Australian
supermarket channel."
"We are delighted the Premier has been available to officially open the
Smeaton Grange facility, become familiar with the a2tm brand milk proposition
and to meet with our principal stakeholders, customers and management."
Smeaton Grange will meet consumer demand primarily in New South Wales with
existing contract processors supplying other States of Australia. The
benefits of a2tm brand milk are also being shared by A2 Corporation's
contracted dairy farmers who receive premiums at a time when there is
downward pressure on farm gate pricing in the dairy industry.
The facility is one element in A2 Corporation's ambitious strategy to develop
a2tm as a global dairy brand. In coming months the Company will accomplish
another milestone with the launch of a2tm brand milk to consumers in the UK
in association with Britain's largest fresh milk processor and distributor,
Robert Wiseman Dairies.
A2 Corporation is also progressed in its strategy to enter the infant formula
market in Asia, with China an initial focus. An agreement for the manufacture
of infant formula to A2 Corporation's specifications is already in place and
discussions well advanced in respect of a distribution and marketing
arrangement with an in-market participant.
"Australian consumers have shown an understanding of the benefits of a2tm
brand dairy products which we are confident can be replicated in other
markets where there are particular concerns around digestion of standard
dairy products," Mr Babidge said.
For further information please contact:
Geoffrey Babidge +61 296977008
Chief Executive Officer
A2 Corporation Limited
Australia
Rick Willis
Network 4
End CA:00226565 For:ATM Type:GENERAL Time:2012-08-28 16:38:48
