ATM the a2 milk company limited

Ann: GENERAL: ATM: Regulatory changes in China

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    					ATM
    28/04/2014 08:36
    GENERAL
    
    REL: 0836 HRS The a2 Milk Company Limited
    
    GENERAL: ATM: Regulatory changes in China
    
    28 April 2014
    
    Regulatory changes in China
    
    As part of its growth agenda, The a2 Milk Company Limited (a2MC) is
    establishing a business engaged in the sale of high-quality, a2 Platinum(TM)
    infant formula for sale initially into China, Australia and New Zealand.  The
    product is exclusively manufactured on behalf of the Company by Synlait Milk
    Limited in Canterbury.
    
    a2MC has previously advised shareholders that the regulatory environment for
    infant formula in China is evolving and we have been closely monitoring and
    responding to developments. More recently there have been moves to change the
    access arrangements for infant formula imported into China including a
    requirement for manufacturing companies and brands to achieve a new form of
    registration from 1 May 2014.
    
    The Minister of Primary Industries announced on Thursday 24 April 2014 that
    based on advice from Chinese officials most if not all New Zealand based
    infant formula manufacturers will achieve registration however the timing for
    this is presently uncertain. In addition Chinese authorities will require a
    close association between brand owner and manufacturer over the manufacturing
    process and formulation of brands.
    
    a2MC Managing Director Geoffrey Babidge says "the requirements of the
    registration process are consistent with our expectations. We have been
    working closely with Synlait Milk in anticipation of potential changes and
    will continue to do so to build the Company's position in this market. a2MC
    applies additional quality management processes to the supply chain from
    certifying each individual cow in the a2 milking herds to the finished
    product. The application of the A2 System ensures that a2 Platinum(TM)
    branded infant formula is consistently of the highest quality and
    performance."
    
    Currently there are sufficient levels of inventory of a2 Platinum(TM) infant
    formula held by our distribution partner China State Farm State to ensure
    consumer demand in China continues to be satisfied.
    
    The regulatory changes affecting China should not impact the production of a2
    Platinum(TM) infant formula for sale in other markets, including Australia
    and New Zealand.
    
    For further information contact:
    Geoffrey Babidge
    Managing Director
    The a2 Milk Company Limited
    +61 2 9697 7008
    
    The a2 Milk Company Limited
    a2MC is a differentiated, premium-priced dairy company which is building a
    global business based on unique intellectual property relating to a2(TM)
    brand dairy products.
    a2MC has operations in Australia, New Zealand, the UK and China and is
    pursuing growth opportunities in Asia, North America & Europe.
    a2MC is listed on the NZX market and trades under the code ATM.
    End CA:00249791 For:ATM    Type:GENERAL    Time:2014-04-28 08:36:54
    				
 
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