MAD
30/09/2014 08:54
GENERAL
REL: 0854 HRS Energy Mad Limited
GENERAL: MAD: Australian Direct to Consumer Ecobulb LED project launching
Media Release 30 September 2014
Australian Direct to Consumer Ecobulb LED project launching
Energy Mad has partnered with Australasian customer communication solutions
heavyweight Salmat to launch the Ecobulb LED direct to consumer project in
Australia.
Salmat manages more than 6 billion interactions each year for Australia and
New Zealand's largest and most trusted brands.
The project involves Salmat's sales forces demonstrating Energy Mad's LED
Ecobulb light bulbs to consumers, and providing a personalized energy savings
forecast from replacing their old light bulbs with Ecobulb LEDs.
"The Australian market is an ideal opportunity for Energy Mad, with low
uptake of LEDs, increasing energy costs and little competition in the Direct
Sales space," according to Energy Mad co-founder and Managing Director Chris
Mardon.
"Salmat's reach makes it the ideal partner for Energy Mad to get Ecobulb LEDs
into Australian homes."
Jason Webster, Executive General Manager at Salmat Field said Salmat was
excited to be partnering with Energy Mad to launch the Ecobulb LED to
Australian consumers.
"We believe there is great potential for this product. As electricity costs
in Australia continue to rise, both consumers and businesses are looking for
ways to cut down on their energy usage."
"Energy Mad selected Salmat because of their track record in delivering
successful large scale sales projects for their clients, with the additional
bonus of being able to scale up the sales force as and when required", Energy
Mad Chief Executive Officer Paul Ravlich said.
ENDS
For More Information Contact:
Chris Mardon, Managing Director
(021) 041 2981
End CA:00255850 For:MAD Type:GENERAL Time:2014-09-30 08:54:53
