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- Release Date: 16/04/14 16:29
- Summary: GENERAL: MHI: Michael Hill Opens New Concept Store
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MHI
16/04/2014 14:29
GENERAL
REL: 1429 HRS Michael Hill International Limited
GENERAL: MHI: Michael Hill Opens New Concept Store
Michael Hill International Limited
Michael Hill Opens New Concept Store
Michael Hill announces the opening of its first EMMA & ROE concept store at
the Caneland Central Shopping Centre in Mackay, Queensland.
EMMA & ROE will carry unique jewellery collections consisting of bracelets
and charms along with matching jewellery. The company has been trialling the
concept over the past 18 months in five Queensland shopping centres under the
Captured Moments brand with encouraging results. The opportunity to develop
EMMA & ROE as a new brand for the group stemmed from global research that
clearly demonstrated the highly engaged shopping style of today's buyer. A
desire for pieces that can be layered, mixed and matched for everyday wear
was a key outcome of the consumer research conducted. The board views the
two brands as complementary within the jewellery sector with Michael Hill
continuing to focus on diamonds, bridal and fine jewellery.
EMMA & ROE is an interactive shopping experience that invites customers to
style their own looks based around the belief that jewellery is the ultimate
expression of life's key moments. A team of style experts will be on hand to
help create individual pieces that will be treasured and talked about.
The name EMMA & ROE takes its inspiration from the Hill family, "Emma" being
Sir Michael's daughter and "Roe" being Christine Lady Hill's maiden name.
With plans to refurbish and rebrand the remaining trial stores by the end of
2014, the Company will look to assess brand performance and make further
plans for EMMA & ROE in early 2015. Capital involved in this concept is
approximately half that of our traditional Michael Hill store and it is
expected that in the long term there will be a similar percentage return on
funds employed compared to the existing Michael Hill brand.
Michael Hill has recruited an experienced and talented team to head up the
venture with Micah Walker appointed recently as the division's General
Manager. Micah brings extensive international retail experience with him
having previously been General Manager for Diva Accessories international
division.
Sir Michael Hill 16 April 2014
Chairman
All enquiries should be made to Mike Parsell CEO phone +61 403 246655
End CA:00249559 For:MHI Type:GENERAL Time:2014-04-16 14:29:45
