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Ann: GENERAL: PEB: PE Agreement with National Pro

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    • Release Date: 16/10/13 12:20
    • Summary: GENERAL: PEB: PE Agreement with National Provider Network FedMed
    • Price Sensitive: No
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    					PEB
    16/10/2013 10:20
    GENERAL
    
    REL: 1020 HRS Pacific Edge Limited
    
    GENERAL: PEB: PE Agreement with National Provider Network FedMed
    
    15 October 2013
    
    Pacific Edge Agreement With National Provider Network FedMed Gives 40 Million
    Americans Access to Cxbladder
    
    Dunedin, New Zealand and Hershey, PA
    
    Pacific Edge (NZX:PEB), a cancer diagnostic company leading in the
    development and commercialisation of molecular diagnostic tests, has  signed
    an agreement with FedMed, a national preferred provider network in the United
    States, to make Cxbladder  available to an additional 40 million Americans.
    
    The agreement with FedMed Inc has been finalised with Pacific Edge's
    subsidiary in the USA, Pacific Edge Diagnostics USA (PEDUSA).
    
    The agreement provides FedMed's contracted insurance carriers, third party
    administrators, health and welfare funds, and self-insured health plans with
    access to Cxbladder.  More than 40 million Americans have access to FedMed's
    National Provider Network of over 550,000 physicians, 4,000 hospitals and
    60,000 ancillary care providers nationwide.
    
    Pacific Edge Chief Executive Officer, David Darling, says the agreement is
    further recognition for Cxbladder and its ability to enable clinicians to
    detect urothelial carcinomas, including cancers of the bladder, from a small
    urine sample.  Combined with the simple to use Urine Sampling System, the
    Cxbladder technology makes detection of bladder cancer a more effective
    proposition for both clinicians and patients alike.
    
    The Chief Executive Officer of PEDUSA Jackie Walker says: "We are
    enthusiastic about the continued market acceptance of our Cxbladder test for
    bladder cancer detection.The Cxbladder proposition as a quick, cost
    effective, non-invasive and highly accurate cancer detection test is
    particularly appealing to US healthcare professionals, patients, and insurers
    who can see its positive benefits".
    
     "This is a big step forward for Cxbladder and further supports our direct
    marketing efforts to clinicians and cancer patients." Negotiations are
    underway with other provider networks and insurers as well as integrated
    health systems, Medicare and Medicaid.
    
    "Gaining traction in the world's largest health market is generally
    acknowledged as a lengthy process for new products and therapies. However,
    the signing of the FedMed partnership, coming so soon after our CLIA
    certification, is a sign of significant and rapid progress by Pacific Edge in
    this market."
    
    Additionally, Pacific Edge has seen significant commercialisation progress
    over the last 12 months in New Zealand with the successful completion of
    clinical validation studies and the signing of its first client District
    Health Boards.
    
    The commercialisation program for Cxbladder has hit all its milestones on
    time and within budget in the lead-up to the official launch in the US in
    July 2013. It has gained recognition from clinicians globally from the
    publication of the peer reviewed multi-centre international study in the
    Journal of Urology in September 2012.
    
    PEDUSA's custom built, commercial laboratory was completed in September 2012
    to process Cxbladder samples, was certified earlier this year by CLIA to
    enable the laboratory to offer Cxbladder as a Laboratory Developed Test (LDT)
    to clinicians and physicians.
    
    "The building blocks are in place, sales people are active in the market and
    Pacific Edge remains confident of reaching its target of revenues of $100
    million from Cxbladder sales in the USA within five trading years," David
    Darling says.
    
    There are approximately 10,500 urologists in the US with an expected annual
    seven million cases of patients with blood in their urine (hematuria) which
    will result in approximately one million of those patients receiving
    urological evaluation to determine if they have bladder cancer.  Currently
    more than $1 billion a year is being spent in the US investigating this
    hematuria.
    
    For more information contact:
    
    David Darling
    Chief Executive Officer
    Pacific Edge Ltd
    P: +64 (3) 479 5800
    
    ABOUT PACIFIC EDGE
    Pacific Edge Limited (NZX: PEB) is a New Zealand based cancer diagnostic
    company specialising in the discovery and commercialisation of diagnostic and
    prognostic technology for the early detection and monitoring of cancer.
    
    Products in development and in clinical trials are accurate and simple to use
    genomic and proteomic tools for the earlier detection, improved
    characterisation and better management of gastric, bladder, colorectal
    cancers and melanoma. The company has recently completed and released its
    first product for the detection of bladder cancer, Cxbladder, and is actively
    marketing the product to urologists in New Zealand, Australia and soon to be
    Spain and the US.
    
    www.pacificedge.co.nz
    
    ABOUT PACIFIC EDGE DIAGNOSTICS
    Pacific Edge takes its exciting cancer detection tests to market through its
    wholly owned subsidiaries, Pacific Edge Diagnostics NZ Ltd and Pacific Edge
    Diagnostics USA Ltd, and selected commercial partners in Australia and Spain,
    Healthscope and Oryzon respectively.
    
    www.pacificedgedx.com
    
    ABOUT Cxbladder
    Cxbladder is a proprietary, accurate molecular diagnostic test that enables
    the non-invasive detection of bladder cancer from a small volume of urine. It
    provides general practitioners and urologists with a quick, cost effective
    and accurate measure of the presence of the cancer, and provides urologists
    with the opportunity to reduce their reliance on the need for invasive tests
    such as cystoscopy. The recently published, Journal of Urology in September
    2012, multi-centre international clinical study recruited 485 patients from
    Australia and New Zealand.
    
    Results show that Cxbladder out-performed all of the benchmark technologies
    in the clinical trial and detected nearly all of the tumours of concern to a
    urologist; At a performance of 82% sensitivity and 85% specificity the test
    sees 100% of T1, 100% of T2, 100% of T3, 100% of Tis and 100% of upper
    urinary tract cancers as well as greater than 95% of high grade tumours.
    
    www.cxbladder.com
    End CA:00242437 For:PEB    Type:GENERAL    Time:2013-10-16 10:20:28
    				
 
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