So the old contracts setup with mcd's countries were done on...

So the old contracts setup with mcd's countries were done on store footprint I believe rather than app user numbers and usage (like offer redemptions). Craig mentioned that when these deals rollover the new contracts will reflect usage numbers and offer redemptions instead of store footprint. This aligns more closely with what Plexure are actually trying to achieve. And it should generate more revenue as user numbers grow.

Also on a side note he said pretty much all mcd's countries have signed onto using analytics studio which is a good sign.