SKO
01/12/2014 10:04
GENERAL
PRICE SENSITIVE
REL: 1004 HRS Serko Limited
GENERAL: SKO: Serko Partners with Routehappy
Market Release
1 December 2014
Serko Partners with Routehappy to Help Business Travellers Choose Flights
Serko Limited (NZX:SKO), a leader in online travel booking and expense
management for business, announced today that it has partnered with
Routehappy, a leader in flight ratings and amenities information, to provide
Serko Mobile users with comfort-related flight information.
As airlines improve and diversify their services and amenities, travellers
are increasingly making purchasing decisions based on more than just flight
price. Travellers today are seeking information about seat size pitch and
layout, access to WiFi and power points, seat-back entertainment, aircraft
quality, and trip speed; yet many current booking systems don't tell the full
story of what each flight provider offers. To transform business travel,
Serko will offer mobile users access to Routehappy's global database of
flight information when Serko Mobile's commercial trial is complete in early
2015.
The Routehappy integration will provide Serko Mobile users with a Happiness
Score out of 10 for flights based on the in-flight offering. The data covers
every flight worldwide and is continually updated to help users make better
travel decisions and enjoy a better travel experience.
Darrin Grafton, Serko CEO said: "For business travellers price is just one of
the decision-making factors. Increasingly, access to power points, WiFi,
seats with more legroom or that recline fully flat, and easy connecting
flights, play an equally important role in the selection process. This
solution will help business travellers know which flight is the best fit for
their change or new booking and partnering with Routehappy allows us to give
travellers the information they need to stay happy and productive in the air,
which is in the interest of both the traveller and their employer."
Robert Albert, CEO of Routehappy said: "I'm excited that Serko has recognized
the value in our data and has chosen to integrate it into their Mobile
offering. We're seeing growing demand for our data as travellers include
factors that enhance their travel experience beyond price to drive their
decisions. Air travel has never been more differentiated so this data is
becoming integral to flight selection."
The Routehappy data will be available to all Serko Mobile users from early
2015.
ENDS
For investor relations queries please contact:
Tim Bluett, Chief Financial Officer, Serko
+64 9 309 4754
[email protected]
For media queries please contact:
Natasha Gillooly, Porter Novelli for Serko,
+ 64 21 915 297
[email protected]
About Serko
Serko is Australasia's leading online travel booking and expense management
company for businesses and is listed on the New Zealand Stock Exchange Main
Board (SKO.NZ). With its HQ in Auckland New Zealand, and with offices in
Sydney Australia, Xi'an City China and Gurgaon, India, Serko employs more
than 110 people worldwide.
Serko Online is an integrated Online Booking Tool used by administrators and
travellers to book flights, accommodation and car hire from the broadest
possible set of travel providers. The OBT ensures that travel bookings comply
with corporate travel management policy without limiting the users choice of
travel provider.
Visit www.serko.com for more information
About Routehappy
Routehappy is the product differentiation platform for air travel, providing
Scores and Happiness Factors for the majority of flights worldwide, and
Routehappy Hub, a platform that helps airlines organize and deliver rich
content about their products wherever flights are displayed to improve flight
shopping.
Visit www.routehappy.com for more information
End CA:00258317 For:SKO Type:GENERAL Time:2014-12-01 10:04:42
