- Release Date: 03/02/16 08:30
- Summary: GENERAL: SKO: Strategic Partnerships Enable Industry-First Business Tool
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SKO 03/02/2016 08:30 GENERAL NOT PRICE SENSITIVE REL: 0830 HRS Serko Limited GENERAL: SKO: Strategic Partnerships Enable Industry-First Business Tool Market Release 3 February 2016 Strategic Partnerships with Expedia and Booking.com Enable Serko to Offer Industry-First Online Hotel Comparison Tool for Business Serko Limited (NZX:SKO) announces a new feature that enables business travellers who use Serko's Online Booking Tool (OBT) Serko Online, to compare the price of hotel rooms from all major hotel providers in the region and book the 'Best Rate of the Day'. The new service has been made possible with Serko's recently announced strategic partnerships with the world's two largest hotel room aggregators, Expedia (including Wotif, owned by Expedia) and Booking.com, which together with content from the GDS's (Amadeus, Travelport and Sabre), has given Serko what it believes to be the largest hotel database in Australasia with more than 12,000 properties (1 million globally) - all instantly comparable and bookable. Darrin Grafton, Serko CEO said "The idea of an online comparative search engine for hotels, like Trivago for example, is familiar to people booking leisure travel but is relatively new to the business world. Until now, businesses using an OBT have been limited to hotels via the Global Distribution System (GDS) only. With this new feature, Serko Online users can compare prices from all major suppliers against GDS rates and can book the 'Best Rate of the Day', without leaving Serko Online. By tapping into the buying power of Expedia, Wotif, and Booking.com, Serko Online users now have access to alternative rates that can be as much as 15-20 per cent cheaper than those found solely via traditional GDS." This new service will benefit Australasian businesses by enabling them to: o Compare negotiated rates against rates provided by Expedia, Booking.com and Wotif on more than 12,000 properties across Australasia (1 million globally) o Help save money by offering the Best Rate of the Day on every search o Assist with Health and Safety compliance by reducing the number of hotels booked outside of the OBT - providing instant visibility into where staff are staying Serko receives a share of the supplier commission on every Expedia, Wotif, and Booking.com room night booked through Serko Online. At this point, the launch of Best Rate of the Day is not envisaged to be material to revenue within this financial year. Serko Online users wanting Best Rate of the Day can request it via their Travel Management Company. ENDS For investor relations queries please contact: Tim Bluett, Chief Financial Officer, Serko +64 9 309 4754 [email protected] For media queries please contact: Thomas Hann, Porter Novelli, for Serko Phone: +61 2 8987 2135 [email protected] End CA:00277140 For:SKO Type:GENERAL Time:2016-02-03 08:30:00
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