Ann: GENERAL: SNK: Snakk launches multiscreening TV Sync tech in NZ

• Release Date: 10/06/15 08:30
• Summary: GENERAL: SNK: Snakk launches multiscreening TV Sync tech in NZ
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					SNK
10/06/2015 08:30
GENERAL
NOT PRICE SENSITIVE
REL: 0830 HRS Snakk Media Limited

GENERAL: SNK: Snakk launches multiscreening TV Sync tech in NZ

SNK: NZX MARKET UPDATE
10 June 2015
Snakk syncing TV and mobile ads in NZ
Snakk's multi-screening ad tech matches mobile ads with TV commercials in
real-time

AUCKLAND, New Zealand, 10 June 2015 - New Zealand marketers can now benefit
from Snakk's (NZAX: SNK) innovative TV Sync technology to dynamically match
mobile ads with TV commercials in real-time, with its arrival in New Zealand.

TV Sync detects a brand advertiser's TV commercial as it is broadcast in
real-time, and then immediately delivers highly-targeted mobile ad campaigns
into mobile apps & social media newsfeeds.

Snakk launched the technology in Australia last November with media agency
Vizeum and Peugeot using it to promote a new car. When the car manufacturer's
TV commercials were aired, a series of Peugeot ads ran in high-profile social
media newsfeeds for specifically targeted mobile audiences. (See video case
study here: https://www.youtube.com/watch?v=cKJjE-VoLSQ)

"Brands who have used our TV Sync product in Australia have noticed a strong
uplift in activity across their websites and other digital properties during
the ad breaks, triggered by their mobile and TV ads coinciding," says Snakk
Group CEO Mark Ryan.

He says demand for TV Sync has been strong since it was introduced to
Australian agencies last year, and the company is pleased to be able to
extend the product to New Zealand brands: "Multi-screen advertising provides
a fantastic opportunity to yield a greater return on overall ad spend. It
gives television advertisers the opportunity to reconnect with mobile
audiences who are often focusing on their second screen during commercial
breaks.

"We can also accurately re-target those same mobile audiences in different
locations and at different times, providing genuinely relevant follow-up
messaging. When we combine this type of advanced advertising technology with
our award-winning creative capability, there are some amazing results being
delivered for brand advertisers."

With more than half of New Zealanders looking at mobile screens while
watching television, and with 1.5 million New Zealanders accessing social
media every day via mobile apps , Snakk's TV Sync allows advertisers to
capitalise on these cross-screen behaviours.

The company expects to launch its first TV Sync campaign in New Zealand in
the next quarter. New Zealand Country Manager Niko Toluono, who joined Snakk
mid-March from Fairfax, has had strong interest from local brands around TV
Sync with a number of exciting campaigns in the pipeline.

In Australia, Snakk has delivered a number of successful campaigns with major
brands including Peugeot, NAB, Nestle/Uncle Tobys, TAB, Holden and Citibank.

ENDS

For media enquiries, please contact:
Julie Landry, 021 895 098, [email protected]

For investors enquiries, please contact:
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected]
www.snk.co.nz, www.twitter.com/snakkmedia

About Snakk Media Ltd
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the
rigorous social and environmental performance standards required to become a
certified B Corporation.
End CA:00265440 For:SNK    Type:GENERAL    Time:2015-06-10 08:30:17