SNK
07/11/2013 09:54
GENERAL
REL: 0954 HRS Snakk Media Limited
GENERAL: SNK: Snakk now the 6th fastest growing company in NZ
Edison update continues to value share price at 14-17 cents
AUCKLAND, New Zealand, 7 November 2013 - Snakk Media has been named the 6th
fastest-growing business in New Zealand on the Deloitte Fast 50 index.
The NZAX-listed company's ranking was based on its audited year-on-year
growth from the past three years, calculated at 486.3% from 1 April 2011 to
31 March 2013.
Deloitte's Fast 50 is firmly established as the key barometer for New
Zealand's fastest growing businesses, with companies such as Xero making the
list this year. The index was announced last night at a ceremony in Auckland
attended by representatives from all of the 50 companies.
"It's been an exciting three years, with a lot of hard work done by the
team," says Snakk Group CEO Mark Ryan. "We are proud of the company's growth
record, and to place highly in the Fast 50 index is a great reward. Snakk is
positioned very well in a rapidly evolving and fast-growing industry. With so
much opportunity for us we're determined to continue growing and establish
Snakk as a dominant player in the region."
Snakk has thus far out-paced 2012 analyst predictions that advertising spend
on mobile devices in Australia are forecast to grow by 46% year-on-year over
the next five years. The company generates revenue every time an ad is
delivered across its networks onto a smartphone or tablet.
A new research update released by Edison Investment Research on 31 October
2013 continues to value the company's share price at 14-17 cents, the same
valuation it issued in July 2013. The October report notes that the rapid
adoption of smartphones is dramatically changing media consumption patterns
globally, which is not yet reflected in the allocation of marketing dollars
into mobiles and tablets.
While the New Zealand Interactive Advertising Bureau's (IAB) August 2013
report showed the amount spent on mobile advertising in this country
represents 1% of the total online advertising spend, this number is projected
to reach 23% in the UK by the end of next year. IAB NZ also indicated the
biggest growth in online advertising in the second calendar quarter of this
year came from mobile advertising, which surged by 73% year-on-year and 15%
from the first quarter.
Snakk's growth strategy is focused on increasing its Australian and New
Zealand market share and then expanding geographically into Asia, where
analysts predict mobile will play a leading role in efforts to engage
consumers, whose primary digital experiences will be with mobile and tablet
devices.
ENDS
Contacts:
Media:
Julie Landry, 021 895 098, [email protected]
Investors:
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected],
www.snk.co.nz, twitter.com/snakkir
About Snakk Media Limited
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.
Snakk is one of the first publicly listed companies in the world that has met
the rigorous social and environmental performance standards required to
become a certified B Corporation.
End CA:00243466 For:SNK Type:GENERAL Time:2013-11-07 09:54:23