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Ann: GENERAL: SNK: Snakk now the 6th fastest grow

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    • Release Date: 07/11/13 11:54
    • Summary: GENERAL: SNK: Snakk now the 6th fastest growing company in NZ
    • Price Sensitive: No
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    					SNK
    07/11/2013 09:54
    GENERAL
    
    REL: 0954 HRS Snakk Media Limited
    
    GENERAL: SNK: Snakk now the 6th fastest growing company in NZ
    
    Edison update continues to value share price at 14-17 cents
    
    AUCKLAND, New Zealand, 7 November 2013 - Snakk Media has been named the 6th
    fastest-growing business in New Zealand on the Deloitte Fast 50 index.
    
    The NZAX-listed company's ranking was based on its audited year-on-year
    growth from the past three years, calculated at 486.3% from 1 April 2011 to
    31 March 2013.
    
    Deloitte's Fast 50 is firmly established as the key barometer for New
    Zealand's fastest growing businesses, with companies such as Xero making the
    list this year. The index was announced last night at a ceremony in Auckland
    attended by representatives from all of the 50 companies.
    
    "It's been an exciting three years, with a lot of hard work done by the
    team," says Snakk Group CEO Mark Ryan. "We are proud of the company's growth
    record, and to place highly in the Fast 50 index is a great reward. Snakk is
    positioned very well in a rapidly evolving and fast-growing industry. With so
    much opportunity for us we're determined to continue growing and establish
    Snakk as a dominant player in the region."
    
    Snakk has thus far out-paced 2012 analyst predictions that advertising spend
    on mobile devices in Australia are forecast to grow by 46% year-on-year over
    the next five years. The company generates revenue every time an ad is
    delivered across its networks onto a smartphone or tablet.
    
    A new research update released by Edison Investment Research on 31 October
    2013 continues to value the company's share price at 14-17 cents, the same
    valuation it issued in July 2013. The October report notes that the rapid
    adoption of smartphones is dramatically changing media consumption patterns
    globally, which is not yet reflected in the allocation of marketing dollars
    into mobiles and tablets.
    
    While the New Zealand Interactive Advertising Bureau's (IAB) August 2013
    report showed the amount spent on mobile advertising in this country
    represents 1% of the total online advertising spend, this number is projected
    to reach 23% in the UK by the end of next year. IAB NZ also indicated the
    biggest growth in online advertising in the second calendar quarter of this
    year came from mobile advertising, which surged by 73% year-on-year and 15%
    from the first quarter.
    
    Snakk's growth strategy is focused on increasing its Australian and New
    Zealand market share and then expanding geographically into Asia, where
    analysts predict mobile will play a leading role in efforts to engage
    consumers, whose primary digital experiences will be with mobile and tablet
    devices.
    
    ENDS
    Contacts:
    Media:
    Julie Landry, 021 895 098, [email protected]
    
    Investors:
    Malcolm Lindeque, Company Secretary, 021 464 392, [email protected],
    www.snk.co.nz, twitter.com/snakkir
    
    About Snakk Media Limited
    NZAX-listed Snakk Media helps brands find and reach consumers using apps,
    games and social media on their smartphones, tablets and other smart screens.
    The company generates revenue every time it successfully targets and delivers
    an ad across its networks of mobile websites, apps and games. The ads are
    targeted to ensure the right audiences see them at the right time and place.
    Snakk is one of the first publicly listed companies in the world that has met
    the rigorous social and environmental performance standards required to
    become a certified B Corporation.
    End CA:00243466 For:SNK    Type:GENERAL    Time:2013-11-07 09:54:23
    				
 
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