Ann: GENERAL: SNK: SNK -Market information

• Release Date: 15/05/13 11:00
• Summary: GENERAL: SNK: SNK -Market information
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SNK
15/05/2013 09:00
GENERAL

REL: 0900 HRS Snakk Media Limited

GENERAL: SNK: SNK -Market information

SNK -Market information

15 May 2013
Snakk Expansion Continues with New Zealand Sales Office Opening
Share Purchase Plan applicants may be scaled back

AUCKLAND, New Zealand, 15 May 2013 - Derek Handley, chairman and co-founder
of Snakk Media Ltd (NZAX: SNK) announced today the opening of a sales office
in New Zealand, appointing a senior local executive to join its growing team
in this country. This will be the first sales-focussed role to be based
outside of Australia, where the company's revenue generation activities are
currently focussed.

Rowan Spinks, formerly Group Sales Manager with APN News & Media Group, will
manage the growing number of New Zealand opportunities the company is facing
since listing on the stock exchange a little more than two months ago.

Mr Spinks' first official day at the Snakk NZ sales office will be Wednesday,
22 May. He will be based at the company's Auckland headquarters.

Snakk Group CEO Mark Ryan says the New Zealand market is rapidly catching up
to the mobile advertising growth experienced in other countries and the time
was right to appoint someone of Rowan's calibre in New Zealand.

"We've made a senior appointment to reflect the growth in sales opportunities
and to respond to the significant interest Snakk has generated in the New
Zealand market since listing here," says Mr. Ryan.

"We saw a good year-on-year increase in mobile advertising revenue in the
last quarter of 2012, and the time is right for Snakk to have a larger
presence in New Zealand. This country is also a fantastic place to trial and
pilot new initiatives and technologies, and we have some really exciting
plans in the works for this."

Interactive Advertising Bureau figures report that New Zealand mobile
advertising was at its highest in 2012, with an annual growth of 176%. The
proliferation of smartphones and decreasing mobile data plan costs are cited
as some of the reasons underpinning this growth.

Mr. Handley also says the company is pleased with the response to its Share
Purchase Plan (SPP) and that shareholders may have their applications scaled
back due to healthy demand for the capital raising initiative. The new
capital raised will go toward funding further expansion into new regions or
sales teams and exploring strategic investment opportunities.

"This is a really exciting time for Snakk," says Mr. Handley. "The response
from investors has been great and a significant number of new investors
registered before the Record Date (1 May) to specifically take part in the
SPP and benefit from the significant discount to the current market price."

Registered shareholders have until 5pm on Tuesday May 21 to take part in the
SPP to invest up to $15,000 of shares at a fixed price of 12 cents per share.
The average trading price of Snakk over the last 30 days prior to the SPP
opening was greater than 15c and closed at 15.5c on the 14th of May.

Snakk generates revenue every time an ad uses its networks to appear on a
smartphone or tablet's apps, sites, games and social networks. Revenue comes
from both the advertiser paying to use the ad space and the publishers
serving the ad to its audiences.
The company's growth projections are aligned with the Australian market spend
on mobile advertising, which analysts predict to reach $AU177 million by 2017
from a standing start just a few years ago . Analyst reports show the money
spent advertising on mobile devices is forecast to grow by 46% year-on-year
over the next five years in Australia, eclipsing online video advertising to
become the fastest growing form of digital ad spend .

ENDS
For media inquiries, please contact: Julie Landry, Snakk Media, 021 895 098

For investor inquiries and SPP applications forms, please email:
[email protected] or phone 09 4421437

Follow Snakk for investor and market updates on twitter.com/snakkir

About Snakk Media Limited
Snakk enables brands to reach their consumers on smartphones and tablets,
delivering engaging ads across a network of mobile websites, applications,
and games in a way that is highly targeted, measurable and scalable. The
company's expertise and portfolio of technology aggregates a publisher's
supply of ad space and matches it with an advertiser's demand. Snakk is
deeply committed to building a purpose-driven business that balances
commercial outcomes with a higher social purpose.
End CA:00236233 For:SNK    Type:GENERAL    Time:2013-05-15 09:00:20