TGG
03/09/2015 15:57
GENERAL
NOT PRICE SENSITIVE
REL: 1557 HRS T&G Global Limited
GENERAL: TGG: T&G unify international business behind new brand
T&G (formerly Turners & Growers), the global grower, distributor and exporter
of fresh produce, has announced the rebrand of international subsidiary
business Delica Limited to T&G Global.
Speaking at the Asiafruit Conference in Hong Kong, T&G Executive General
Manager International Sarah McCormack noted that the rebrand of the Delica
business is part of a wider strategic alignment of T&G subsidiary businesses.
"Delica has been part of T&G since 2007 with a strong presence in our
international markets. With our recent rebrand of other subsidiary
businesses, the time is right to also align Delica under the T&G brand," says
Ms McCormack.
"The Delica team has worked hard over the years to build a solid
international produce trading business and, with the support of T&G, our
global sales revenue has quadrupled in the past few years. This rebrand to
T&G Global is the next step in our strategic direction and will ultimately
provide a stronger platform for our customers."
Delica was founded in 1994 with offices in New Zealand and Australia and a
focus on asparagus exports. In 2007 T&G acquired a 70 per cent shareholding
in the business and bought the remaining 30 per cent in 2013. Today there are
12 offices globally in countries including Japan, China, North America and
South America.
Darren Drury, T&G Executive General Manager Pipfruit, notes that the rebrand
will help strengthen the brand and also allow for further growth on a global
scale.
"Changing a brand is not an easy option but for us it's definitely an
exciting one. As T&G Global we will be able to not only utilise and promote
the strong T&G brand on a global level, but also unify our international
teams together," says Mr Drury.
"Fundamentally the positive work we have been doing up to now will not
change. It will be the same people, same service, same culture but with the
great T&G logo. Rebranding from Delica to T&G ticks all the boxes on our T&G
strategic pillars including Simplify It, Strengthen Relationships and Think
Global."
Over the next few months the T&G Global brand will roll out across the
various offices with completion due by the end of the year.
ENDS
MEDIA QUERIES :
Kylie Horomia, Corporate Communications Manager
(E) [email protected]
(+64) 9 573 4750 or (+64) 21 563 531
WEBSITE: www.tandg.global
End CA:00269615 For:TGG Type:GENERAL Time:2015-09-03 15:57:52
