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- Release Date: 17/03/14 13:54
- Summary: GENERAL: TIL: Asian Market identified as a key next step for Trilogy
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TIL
17/03/2014 11:54
GENERAL
REL: 1154 HRS Trilogy International Limited
GENERAL: TIL: Asian Market identified as a key next step for Trilogy
ASIAN MARKET IDENTIFIED AS A KEY NEXT STEP FOR TRILOGY INTERNATIONAL
Iconic chain of stores in Hong Kong and growing cult status in Japan provide
Trilogy International (NZX:TIL) the catalyst to further develop Asian
presence.
Recent placement into over 200 Mannings pharmacy stores in Hong Kong has been
one of several catalysts for Trilogy to appoint its first local
representative in the region.
With the Asian skincare market projected to be worth in excess of USD 20
billion in 2014 (Src: Datamonitor Interactive Consumer Database 2010),
Trilogy International CEO Stephen Sinclair believes the market opportunity
for Trilogy is huge. The region currently represents 14% of Trilogy's
natural skincare business and Japan alone is its fourth largest market.
"Every time I'm in Asia, whether it's in one of our more established markets
or a new one, I see and hear evidence of the demand for quality products
coming out of New Zealand. In department stores and specialist retailers
throughout the region, more and more space is being devoted to innovative,
high-performance natural skincare from our part of the world.
Trilogy has well-established relationships with prestigious department and
specialist stores such as Isetan and CosmeKitchen in Japan and Robinsons in
Singapore. Newer markets including Hong Kong and Thailand also offer
exciting retail prospects.
Newly appointed Sales and Marketing Executive Li Jiang will work closely with
distributors and key retailers throughout the Asian region to maximise
opportunities in their local markets. Ms Jiang has an existing affiliation
with Trilogy, having been responsible for its Taiwanese launch in a previous
role with distributor Coni International.
"In Japan, the Trilogy brand enjoys a profile bordering on cult status. Now
with the local knowledge provided by Li Jiang, we are well-positioned to
leverage our presence across the wider region," he says,
The establishment of these beachheads into the Asian region is a key part of
Trilogy's growth strategy for its natural skincare brand.
Ends.
For more information please contact:
Stephen Sinclair - CEO Trilogy International Limited -
Mobile Ph: 021 330053
Corinne Morley - Sales & Marketing Manager - Trilogy Natural Products Ltd,
Mobile Ph: 027 495 9495
End CA:00248279 For:TIL Type:GENERAL Time:2014-03-17 11:54:54
