VGL
20/08/2015 08:30
GENERAL
NOT PRICE SENSITIVE
REL: 0830 HRS Vista Group International Limited
GENERAL: VGL: VGL - Movio signs Movio Media deal with National CineMedia
Market Announcement
20th August 2015, Vista Group International Ltd, Auckland, New Zealand
MOVIO Signs Deal with National CineMedia (NCM) "America's Movie Network(TM)"
For Movio Media Platform
Movio, a Vista Group International company, and National CineMedia Inc.
(NASDAQ:NCMI) have entered into a multi-year agreement for NCM to become the
first licensed user of the Movio Media platform. The signing of the deal is
significant for Movio and strategic in terms of the North American market.
NCM "America's Movie Network(TM)" develops, produces, sells and distributes a
branded, pre-feature entertainment and advertising program called
"FirstLook". FirstLook is seen by more than 700 million moviegoers a year in
North America. Movio Media aggregates real-time transactional and
behavioural movie-going data to provide film distributors and studios
comprehensive market data, crucial audience insights and innovative campaign
solutions. Over 19 million avid moviegoers are profiled in this data from
31% of North American screens (of the Large Cinema Circuit).
This agreement marks the beginning of the second phase of Movio's development
to commercialise the Movio Media platform, using aggregated anonymised data
from its Movio Cinema product, to the wider media market. This is consistent
with the strategy articulated since Vista Group's listing in August 2014.
Whilst initially targeted at film distributors, the interest of NCM and other
potential media companies in the Movio Media platform is encouraging.
Brian Cadzow
Director - Commercial and Legal
Vista Group International Ltd
Email: [email protected]
Contact: +64 9 984 4570
About Vista Group International:
Vista Group International (Vista Group) is a public company, listed on both
the New Zealand and Australian stock exchanges (NZX: VGL; ASX: VGI). Vista
Group provides cinema management, film distribution and customer analytics
software to companies across the global film industry. Cinema management
software is provided by Vista Entertainment Solutions, the core business of
the Group. Movio (data analytics), Veezi (cloud-based SaaS software for the
Independent Circuit Market), MACCS (film distribution software) and Numero
(box office reporting software for film distributors and cinemas), products
leverage the success of this platform into other parts of the film industry;
from production and distribution, to cinema exhibition through to the
moviegoer experience. It is estimated that in excess of a billion cinema
tickets are processed every year through Vista products. Vista Group has over
250 staff across six offices in New Zealand (Auckland headquarters),
Australia, the USA, the UK, the Netherlands, and China. Website:
www.vistagroup.co
About Movio:
Movio is the global leader in marketing data analytics and campaign
management software for cinema exhibitors, film distributors and studios. A
company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio's mission
is to revolutionise the way the film industry interacts with moviegoers. Our
flagship product, Movio Cinema holds comprehensive marketing data covering 21
percent of cinema screens worldwide (15,970 screens). Movio maintains
real-time, authoritative data on the loyalty activity and transactions for
many of the world's biggest cinema chains, and captures the behaviour of 30
million moviegoers. Movio operates in North America, Latin America, Europe,
Middle East, Australia, New Zealand, China, and South East Asia.
Website: www.movio.co Twitter: @MovioHQ LinkedIn:
www.linkedin.com/company/movio
End CA:00268715 For:VGL Type:GENERAL Time:2015-08-20 08:30:14
