VIL
17/11/2014 08:50
GENERAL
REL: 0850 HRS Veritas Investments Limited
GENERAL: VIL: Mad Butcher opens 40th store
Media release and for NZX
November 17, 2014
Mad Butcher opens 40th store
Veritas Investments Limited (NZX:VIL) announces that subsidiary Mad Butcher
Limited opened its 40th franchise store on 14th November 2014.
Located in the Nelson suburb of Stoke, the store provides direct access to a
local market of some 7,000 people and a wider population of around 46,000 in
the larger Nelson city area.
Mad Butcher Chief Executive and Veritas Director Michael Morton says the
company searched for a suitable site in Nelson for about 18 months.
"It's a prosperous area with a good size population and the competition is
mainly from supermarkets so we see an opportunity to successfully carve out
our niche in the area. If the first weekend is any guide, this will be a very
successful store."
The franchise is owned by former professional rugby player Daniel Perrin (31)
who approached Mad Butcher about setting up a franchise.
A butcher by trade, Perrin worked in the Riccarton Mad Butcher store some
eight or nine years ago before his sports career flourished. A hooker, he
played 14 games for the Crusaders and six for the Chiefs as well as 74
provincial games for Tasman's Makos and the Bay of Plenty's Steamers.
About Veritas Investments Limited
Veritas Investments is an NZX-listed investment company focusing in the Food
and Beverage sector. The shell company was formed in December 2011 and made
its first acquisition of the Mad Butcher franchisor business in May 2013
through a reverse acquisition transaction. A further investment was made in
December 2013 for 50% of Kiwi Pacific Foods Limited. In September 2014
Veritas acquired the Nosh Food Market business. On 7th November 2014 it
announced a conditional agreement to purchase the Better Bar Company
business. www.veritasinvestments.co.nz
Mark Darrow, Chairman, Veritas Investments
+64 21 88 88 58
Michael Morton, Chief Executive, Mad Butcher
Director, Veritas Investments
+64 21 725 458
End CA:00257725 For:VIL Type:GENERAL Time:2014-11-17 08:50:48
