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MEDIA ALERT |
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1 July 2014 |
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Global Recognition for VMob in International Cloud-Based Contest |
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NZX listed award-winning Kiwi mobile marketing innovation company VMob (VML), |
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has again been recognised for its innovative use of technology, having been |
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announced as a runner-up in the global Winning with Azure Contest for |
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cloud-based technology solutions it is providing retailers around the world. |
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The Winning with Azure Contest recognises the best solutions in market that |
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incorporate Microsoft Azure technology to alleviate customer pain-points or |
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solve a related business problem. |
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VMob was one of three runner-ups in the Winning with Azure Contest with Blue |
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Metal Architects announced as the Grand Prize Winner. |
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VMob CEO and founder Scott Bradley is thrilled VMob has been recognised on a |
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global level for its successful application of the Azure cloud-based |
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technology to deliver unique mobile marketing campaigns that work. |
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"The VMob platform uses in-store beacon functionality, mobile vouchers and |
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mobile loyalty to increase store traffic, improve in-store experience and |
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build loyalty. All app content is tailored specifically to each shopper |
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through our big data platform which is run on the Microsoft Azure network, |
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using a combination of historic information and live data points such as |
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location, weather and nearby events." |
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VMob's mobile marketing platform has powered international campaigns for |
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retail heavy-weights McDonald's, Exxon, local loyalty giant Fly Buys and |
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Auckland's Heart of the City, delivering campaigns using smartphone apps with |
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loading capacity for individualised content to millions of users |
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simultaneously. |
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Other awards secured by VMob this year include the I-COM Big Data award and |
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Best Innovative Hi-Tech Mobile Product, Best Innovative Hi-Tech Service |
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Product and a commendation in the Innovative Software Product Award at 2014 |
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NZ Hi-Tech Awards. |
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|
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ENDS |
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For more information please contact: |
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Alice McKay |
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Haystac PR New Zealand |
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Mobile: +64 21 847 795 |
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Email: [email protected] |
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About VMob |
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VMob uses mobile to put shoppers back into shops and increase sales for |
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bricks and mortar retailers. Its unique proprietary platform delivers highly |
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effective, personalised promotions, content and loyalty programs in real |
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time. The company's technology combines social profiling, geo-location and |
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transactional capabilities to help retailers and brand owners understand |
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their customers and connect with them through perfectly-timed offers and |
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rewards. VMob is based in Auckland, New Zealand and is listed on the NZX |
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Alternative Market (NZAX: VML). |
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VMob has already achieved success in worldwide markets with strong |
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partnerships and clients including Fly Buys, Heart of the City, McDonalds |
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Netherlands, Exxon, DDB, Telkom Indonesia, Telecom New Zealand and Yellow |
