XRO
25/09/2013 08:30
GENERAL
REL: 0830 HRS Xero Limited
GENERAL: XRO: 30,000 UK customers, 1,200 UK accounting partners reached
MARKET RELEASE
Xero reaches 30,000 UK customers, 1,200 UK accounting partners
24 September 2013
At the second annual UK Xerocon conference today in London, small business
accounting software company Xero Limited (XRO) is updating attendees on its
UK customer numbers, market research, and UK executive appointments.
Announcements include:
- UK paying customers have doubled in the past year to 30,000
- Over 1,200 accounting and bookkeeping partners in the UK
- Over 40 of the UK top 100 accounting firms are Xero partners
UK Xerocon, held this week in London, is twice as large as last year's event,
with over 430 attendees and 22 exhibitors anticipated. A dedicated day for
developers who provide Add-on software has over 200 attendees anticipated.
"Reaching 30,000 customers is a significant milestone for us in the UK," said
managing director Gary Turner. "The fact that we have broken away from the
competition reflects the massive popularity of the software among small
businesses and their advisors."
Accountant Cloud Adoption Research
Xero is also releasing research results from a UK survey commissioned from
Censuswide. The results show adoption of online accounting by accounting
firms is approaching a tipping point in the UK, with 55% of accountants
surveyed either already using, or about to use online accounting to cut
costs, improve efficiency, open-up new revenue streams and boost client
satisfaction.
The biggest contributing factors for those that have made the switch included
the opportunity to cut internal overheads such as travel and data input costs
(48%), as well as improve service and increase client satisfaction (44%).
Providing a point of competitive difference (30%) and demand from clients
(23%) were also major drivers.
Office opening and executive appointments
This week Xero also opened an office in London and continues to build up its
management team at the UK headquarters in Milton Keynes to support its growth
plans.
New UK team appointments:
- Sharon Chancellor-Maddison - Marketing Director. Sharon has been Marketing
Director at Iris Software Group and a Senior Marketing Manager at Intuit and
also has a background in the banking sector stretching back 10 years. She is
experienced in large-scale marketing initiatives and will be responsible for
UK marketing strategy and execution.
- Anne Allen - HR Business Partner. Anne has 20 years of HR and managerial HR
experience in a variety of roles. Anne introduces dedicated HR capability to
the UK team to shape and drive the culture and vitality of the team as well
as helping to continue to attract new talent.
- Ben Tate - Customer Experience Manager. Ben has been a customer support
professional for 20 years, most recently in the games sector as Customer
Services Manager at Jagex and before that Codemasters. Ben will lead a
fast-growing team delivering support to the Xero customer base.
For further information contact
Gary Turner
Managing Director, Xero UK
[email protected]
+44 7590 560561
Richard Wood
Senior Communications Manager, Xero NZ
[email protected]
+64 274 974 837
About Xero
Xero is beautiful, easy to use online accounting software for small
businesses and their advisors. The company has over 200,000 paying customers
in more than 100 countries around the world. The company is listed on the NZX
and ASX.
See www.xero.com
End CA:00241521 For:XRO Type:GENERAL Time:2013-09-25 08:30:26
