The Johnny Rockets Group Inc. is an
American restaurant
franchise whose themed decor is based upon 1950s
diner-style restaurants. Decor includes
Coca-Cola advertising, featuring nearly life-size cardboard illustrations of women in
World War II armed services uniforms (see WASP-
Women Airforce Service Pilots), individual
jukebox stations, chrome accents and red vinyl seats. The staff at some locations are known to sing and dance every half-hour. Making a smiley face with ketchup on the paper plate when serving
French fries is a Johnny Rockets trademark.
The Johnny Rockets Group Inc.
Type
Private
Industry Burger Restaurant
Founded June 6, 1986
Los Angeles, California, United States
Founder Ronn Teitelbaum
Headquarters Lake Forest, California, U.S.
Number of locations
320 (2010)
[1]
Area served
Worldwide
Key people
John M. Maguire, CEO
Products American Food Choices
Revenue $47.8 million (2013)
[2]
Owner Sun Capital Partners
Website johnnyrockets.com
The menu, presentation, counter seating and grilling area are based on an original restaurant from 1947 (still operating today),
The Apple Pan in West Los Angeles. Hamburgers are grilled-to-order in full view of the customers and are served wrapped in paper on paper plates.
[3][4][5]
Contents
HistoryEdit
Johnny Rockets was founded on June 6, 1986, by Ronn Teitelbaum of
Los Angeles,
California, and "crafted as a 'nongimmicky' recreation of the 1940s-vintage malt shops of his childhood". The first restaurant was established as a 20-stool counter operation on
Melrose Avenuein Los Angeles.
[4] This location permanently closed on October 26, 2015.
[6]
Johnny Rockets in Denver (defunct, now a 7-Eleven)
Johnny Rockets at
Six Flags Over Texas
In February 2007, it was announced
[7] that RedZone Capital, the private equity firm of
Daniel Snyder, was set to acquire the chain. Snyder announced plans to expand the chain both within the United States and worldwide, including the launch of smaller outlets known as Johnny Rockets Express.
A sit-down restaurant owned by Six Flags (Red Zone is the largest shareholder), Trappers Adirondack Grill, was converted to a Johnny Rockets in June 2008.
[8]
In April 2009, the new
Yankee Stadium opened with Johnny Rockets stands throughout the site. These stands serve traditional Johnny Rockets hamburgers, french fries, shakes, and malts, among other menu items.
FedExField, home of
Washington Redskins (the stadium and team are both owned by Snyder, whose company owned Johnny Rockets at the time), features Johnny Rockets concession areas.
[9]
The world's largest Johnny Rockets franchise opened on June 6, 2012, at the corner of Abraham Lincoln Avenue and Bolivar Avenue in
Santo Domingo, the capital city of the
Dominican Republic. The restaurant has more than 6,000 square feet (560 m2) and seating for more than 200 guests.
[10]
RedZone Capital Management sold the company to
Sun Capital Partners in 2013.
[11]
The first Johnny Rockets restaurant in Pakistan was opened in 2013 in
Karachi.
[12][13] and later in Lahore and Islamabad in 2014.
[14]
Johnny Rockets opened their first outlet in
Bangladesh at
Uttara of
Dhaka in November 2016.
Johnny Rockets opened its first branch in
Paraguay on December 16, 2016, in Shopping Mariscal,
Asuncion.
[15][16] In 2016, they also opened branches in Peru
[17] and Bolivia.
LitigationEdit
In 1995, Johnny Rockets Canada filed a trademark infringement claim against Rockin' Johnny's Diner for its very similar restaurant name and concept. The claim was discontinued in 1999.
[18] Rockin' Johnny's opened its first location in 1991, launched a second location the following year and peaked at seven locations in 2002,
[19] only to return down to two locations as of 2012. Johnny Rockets Canada has three Canadian locations, all in
Metro Vancouver, with a fourth location in Vancouver planned for early 2018.
[20]
In the mediaEdit
In 2009, the company and CEO John Fuller were featured in the hit TV show
Undercover Boss on
CBS in the USA and on
Channel 4 in the United Kingdom.
The sixth episode of the anime series
Blood Blockade Battlefront features a parody of the restaurant called Jack Rockets which the characters Leonardo Watch and Nej order from a lot.
