Ann: Global Launch Date Set for Zipt iOS Version, page-2

6 August 2015
Global Launch Date Set for Zipt iOS Version
Highlights
· Zipt iOS global launch set for the 14 September 2015
· Launch of iOS app increases market opportunity, with Android and iOS accounting
for over 96% of smartphone shipments in Q1 2015
· iOS release follows the exceptional success achieved to date on Android, with
over 500,000 downloads reached by mid-July and revenues of over $160,000
since launch across tier two countries
· Marketing Campaign now to also target tier one countries such as Australia, New
Zealand, U.K, U.S, Singapore, Japan, China and Canada, which typically have
greater ARPU’s
· New Android release on the 15 August 2015 to include a number of new features
· Latest User interface video demonstration available to view
at: and:
ZipTel Limited (“ZipTel” or “the Company”, ASX: ZIP) is pleased to announce the global
launch date for its iOS version of the Zipt app.
The app will be launched across the Apple Store on the 14 September 2015 and will be
available for users to download for free. The launch and roll out of the Android app has
been highly successful to date and reached over 500,000 downloads by mid-July generating
revenues of over $160,000 since its global launch on the 22 June 2015.
The iOS version will include all the features currently available within the Android version,
such as free voice calls app-to-app, Facebook integration, group chat, low cost calls to
landline and non-Zipt mobile users, free instant messages app-to-app and account topup.
A number of additional new features will also be added to the existing Android application
on 15 August 2015, which include:
· Free calls and messages to other Zipt users saved in contacts
· Fast media sharing using Z-Compression technology (share pictures, videos, audio
recordings, stickers and other file types starting with over 30% data savings over
other applications)
· Zipt video calling
· Zipt Call Bundles, providing bulk savings on calls to favourite destinations
· Auto-top up feature
· Invite, Refer and Earn (enables users to earn credits as they share Zipt with friends
and family)
· Full featured messaging interface allowing for one-to-one and group messaging
· Localisation functionality in 11 different languages catering to key regions around
the world
To date Ziptel has been focusing on Android dominated markets and in particular tier
two and tier three countries. It has experienced a significant level of uptake across a targeted
number of regions and has exceeded expectations with regards to monetisation.
Upon the launch of the iOS version on 14 September 2015, Ziptel will begin to roll out its
global marketing strategy to all Android and iOS users with a greater emphasis on tier
one developed countries such as Australia, New Zealand, U.K, U.S, Singapore, China, Japan
and Canada. These regions typically have higher average revenue per user (ARPU).
The launch of the iOS version of Zipt will increase the market opportunity for the app, with
iOS and Android accounting for over 96% of smartphones shipped globally in Q1 2015. In
the first quarter of 2015 a total of 334.4 million smartphones were shipped worldwide, a
16% increase on Q1 20141.
Currently iOS holds an 18% market share, which is growing particularly in higher income
markets and with individuals with higher personal earnings. Importantly, iOS holds more
than 70% of enterprise markets making it the preferred default business phone1.
In Australia in particular, iOS is widely used with iphones accounting for an estimated
47.7% of smartphone sales in 20142. iOS is also proven to have significant monetisation
opportunities with ARPU estimated to be 4 times higher on iOS than Android3.
iOS market share is about 3 times smaller in comparison to Android, but revenues generated
on the Apple store surpass the Google Play store. To date Zipt has been focusing on
emerging markets and with the app now reaching iOS users the Company expects to
see a higher number of credit purchases due to iOS users having a higher income.4.
Keaton Wallace, Executive Director, Ziptel Limited commented:
“We’ve had positive results following the launch of the Zipt Android application on 22
June 2015. To date we have received a high number of downloads with unexpected
revenues generated, which have been more than we anticipated following initial
launch.
We’re excited about the launch of the iOS version particularly given that our local market
of Australia has a high proportion of iphone users who typically have a greater ARPU.
We expect the addition of new features on the Android version to continue to drive user
uptake globally with further updates on acquisition targets imminent.”