Ann: Global Scientific Breakthrough, page-112

Wile food with low GI is mostly consumed by diabetics, it is also consumed by people that like to look after there health in-general. Not all of the consumers know how to bake hence the $170 billion  market.

	{caption}Market Size of Diabetic Foods in the United States Historic/ Forecast Retail Value RSP US$ Millions Current Prices{/caption}
1	Food Category	CAGR 2002 -2005 (%)	2006	2007	2008	2009	2010	2014	CAGR 2010-2014 (%)
2	Total Diabetic Food	51.4	213.0	236.1	260.0	282.9	292.0	316.5	2.0
3	Diabetic Bakery Products	91.2	195.5	218.9	242.5	264.1	273.1	296.0	2.0
4	Diabetic Confectionery	-17.8	13.9	13.5	13.8	14.8	14.9	16.1	2.0
5	Diabetic Spreads	3.0	3.6	3.6	3.8	4.0	4.1	4.4	1.8

http://www.agr.gc.ca/eng/industry-m...abetes-in-the-united-states/?id=1410083148472

The trend is growing and will continue to do so, HCT will no doubt do very well out of this.