Good find. It will be interesting to track sales here. Our device does much more at a similar price point. Also the jacket has many more options with other devices (and stand alone) , not just apple watch. We also approved in EU and soon China. So larger markets will be available to us.
However, I suspect we will need to throw a fair bit $$ into the marketing and sales, if we want to go hard at the consumer markets. Let's see what kind marketing budgets our distributors have allowed.
GMV Price at posting:
41.5¢ Sentiment: Buy Disclosure: Held