Good luck in what is a saturated Temp Agency industry where...

Good luck in what is a saturated Temp Agency industry where profitability is determined by cost control.

You won't get margin increase by making clients pay more as GO2's inputs would be going up with inflation in what is now a crowded market. To win more work means undercutting someone else which means even less margin... so that's a BS argument as well

BD, marketing and pricing strategies are dreams sold on a theory where success is ultimately determined by a client and generally devised by "wannabes" who kick the can down the road trying to hold onto their jobs.

Assuming an EBIT return of 1%, means every dollar GO2 spend they have to earn $100 to pay for it, plus they spend more $ on sales staff to recover that $100. Costs are real and visible and within management's direct control.

Its clear which strategy is easier to control, more effective, more immediate, less risk....