if you look at the document and you look at strategy overview...

if you look at the document and you look at strategy overview section, this is what i meant by they have a lot of avenues to pursue so you have to be careful in how you assess them. with 25 new locations identified to be opening this is wonderful for the company's potential growth, as most customers have been compalning about them only been online, and how they would love to try on their. Also notice that they said priority is usa market which is still a fairly large market open for growth. and the one thing been ignored is the wholesale and third party strategy with a lot of different retailers. these earnings flow into margins. so if they actually dont do that well in normal sales margins can always improve by the wholesale sales alone and even that factor is growing. and with interest rates at these lows makes it very interesting as to a better alternative. this is why i think this is worth 1.7 to 2 dollars if all of this manifest. and if rates stay this low its worth quite a lot more.