re: Ann: Goldman Sachs retained to seek buyer... Matto you and lautrec make a good point - something must have changed to cause the need to make the announcement.
The announcement does read like a resolution to ratify a course of action. The coy has been an asset play since inception seemly always moving towards a sale of some kind.
There must have been something change to crystalise the need to the resolution. Again only deductive speculation.