I know you posted this before the webinar, but did you catch the info that this recent announcement was not for basic Google integration (which they already had), but rather a better/faster type of integration?
Semi related, one thing I dislike about my Hue lights is the delay between making a change on the app and seeing the change on the bulb. It's a few seconds (first world problems), but rather annoying. For those that have LifX, how do you find the response time using the app?