Ann: Growth Strategy Presentation, page-5

That awkward moment when you realise your substantial investment into a promising biotech company turns into an online hair shop.

On a more serious note if they can execute well into China then that may turn things around, faster.

"New agreement in China: In 1H FY2021, Cellmid
amended the distribution agreement with Aeon
International to incorporate target orders for more
efficient inventory management. The évolis ® T mall
store is expected to open in December 2020 making
évolis ® available for cross border e commerce
shoppers in China for the first time."

But as Bottsy said, for now it is just another fancy presentation, they need to make it happen. (with the addition of 3 new chiefs)